The Skin Advisor Live bot, named 'SAL', embraces Google's highly superior neuro-linguistic programming and BrighTex BioPhotonics's (BTBP) DeepTag skin diagnosis technology to offer consumers advanced skin diagnoses through an intuitive and fun chat.
BTBP's DeepTag technology - a patented skin map technology from Silicon Valley -- and clinical research data from The POND'S Institute will be utilized to deliver skin diagnoses of unparalleled accuracy and of a higher consistency match rate compared to dermatologists.
Using their highly customized diagnosis from SAL, combined with product recommendations backed by years of in-depth research by POND'S, consumers are able to select a reliable personal skincare product and regime recommendation to help meet their particular skincare needs.
SAL is available in Indonesia via messenging app, LINE, and Argentina, Columbia, United Arab Emirates and South Africa via Facebook Messenger.
"POND'S has always been known for providing consumers with expert skincare and making beauty more accessible," says Rohit Bhasin, Global Brand Vice President, POND'S, Unilever. "We recognise how confusing and overwhelming it can be for anyone to pick the right skincare products when there are so many choices.
"We want to use technology to solve this problem, by helping consumers gain a deeper understanding of their skin type and matching them with the most effective products. With SAL, consumers can build and optimise their skincare regime -- via popular social messaging apps -- through this science-based, data-led skin diagnostic tool."